Modeling General Motors and the North American Automobile Market Philip T. Keenan and Mark Paich. The 22nd International Conference of the System Dynamics Society, July 25 - 29, 2004, Oxford, England

This article discusses General Motors’ North American Enterprise Model, a system dynamics model of the entire North American automobile market. The Enterprise Model takes a broad look across the corporation and its marketplace, combining internal activities such as engineering, manufacturing and marketing with external factors such as competition for consumer purchases in the new and used vehicle marketplaces. Eight groups of manufacturers compete monthly for a decade across eighteen vehicle segments, making segment-by-segment decisions about price, volume and investment.
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